B2B Vs B2C Marketing

Appointment setting services and direct marketing advices , how it works? How to earn more money, how to bring in more customers? Most noteworthy, appointment setting is more complex than just picking up the phone and babbling. Sometimes there’s the Gate Keeper to contend with, and ensuring you have the right contact in the first place! It involves making sure you are speaking to influencers or decision makers. Sometimes you need to send an email first or wait until you’ve picked up the phone. What do you do when they say they aren’t interested because it doesn’t quite fit them? It can be a minefield of challenges to overcome when trying to appoint the right person for the right time with the right expectations.

Unlike traditional channels, digital marketing allows startups to track return on investment (ROI) more accurately thus adjusting strategies appropriately. At the same time, digital channels have shifted from transaction based to more engagement and customer centric models. That said with multiple flexible channels, how do you decide on an effective marketing channel for your company? Which metrics can help your decision process? To begin with let’s consider these 5 Tips, shall we?

‘Build it and they’ll come’ mentality has really made many companies derail. Another metric to consider is your target audience. Who do you want to advertise to, elderly or teens? Do they watch TV or YouTube, are they mobile users or PC? Choosing a target audience can help as particular channels are exclusive. For example, Instagram has juiced the way millennials consume short video and pictures. Your channel may require maximum or minimal engagement. Remember your product needs to be where your target customers are, so does your chosen channel! Read more details on Telemarketing.

Telemarketing can form an integral part of a sales and marketing campaign. Either as a tool for gathering the data that will be the foundation for your direct marketing approaches. Or a follow up to other forms of direct marketing. And maybe as an up-front weapon for identifying your best sales prospects. The most common functions and creative uses of business to business outbound telemarketing include: Using a team of dedicated telemarketers to do this tough, up-front work can make be cost effective. And efficient than draining your sales executives. All this allows them to focus on closing sales rather than chasing prospects. Also phoning up prospects from follow up emails is proven to increase returns. Sometimes by between three and seven times as much in some cases.

Since Google is evidently moving toward predictive and personalized search experience, SEO experts need to step up. There several tools and plugins made for the sole purpose of extending SEO capabilities of websites. Some do content management, speed testing, and web crawling while others do keyword specificity and direction. In retrospect, effective SEO begins with finding the right words, phrases, and ideas for targeting. There can be so many and can get confusing, so it’s best to prioritize and start simple. And Google tools may be the best orientation. Plus they’re more or less FREE!

This is the resident Google keyword suggestion tool, the mother of all Google SEO tools. Consequently, AdWords shows monthly/seasonal traffic patterns, related terms, bid competition, all allowing export of keyword lists. It assists marketers in estimating traffic for keywords and to develop new keywords by a combination of different keywords too. In short, it’s considered the de-facto tool for ascertaining keyword volumes, especially with its inbuilt AdWords Keyword Planner. Though the keyword planner can sometimes feel more PPC focused. Its search console helps you identify crawling issues and broken links, indexed pages indexed, and test your robots.

Concurrently, business-to-consumer, is a commercial transaction in which businesses sell products or services to consumers. Of course this can be individuals shopping for clothes at the mall or subscribing to pay-per-view TV at home. Subsequently, the term B2C now popularly refers to the online selling of products and electronic sales. This has been benchmarked with ‘fast moving consumer goods’ which are sold quickly at relatively low cost. These are typically one-off purchases. It’s a super competitive industry and you have to sell your product to multiple people before the sale is made. Read more details at outbound telephone marketing.

In retrospect, B2B buyers are more rational while B2C buyers are more controversial, impulsive and brand recognition driven. B2B buyers are typically research driven and actually buy what they need. In comparison, B2C buyers they are opposite from B2B. They can be impulse spenders, more emotional too. However, in B2B there are shorter sales cycle and a single decision-making step. Thus why the B2C- Sales process is quick because there is normally only one key decision maker to convince. Furthermore, B2B markets give businesses a more flexible, open, consistent, reliable, highly available and scalable environment.