Trends in hairstyle industry for 2019

Hairstyle “whats cool for” 2019. Jen Atkin, hairstylist and founder of Ouai Haircare, is loving textured lobs this season. She says clients like Hailey Baldwin Bieber are asking for short, shaggy cuts. “Tell your stylist you want a lot of movement and texture, especially toward the ends and in the fringe,” she explains. To get the ’70s shaggy look, she uses Ouai Wave Spray and lets the hair “do its thing.” She tames flyaways and adds moisture with Ouai Finishing Creme.

Inspired by the ’70s revival and popular celebrities like Kendall Jenner and Karlie Kloss, a new shorter length is set to be the standout hairstyle for 2019. “I think we will see a move away from shattered and layered hair towards a blunter, sharper finish”, says influential stylist and Ghd ambassador Zoe Irwin. “I envisage it being a shift away from the mid-length boyfriend bob, which was so popular last season, to something more precise and above the shoulder, roughly halfway between your ears and the nape of the neck.” She says this blunt cut suits all face shapes, “because the length can be adjusted to flatter the face, while the bluntness can help thicken up thin hair and soften thick hair depending upon the way it’s styled”. In fact, done correctly, “it will do wonders for your bone structure and is often the gateway to an even shorter ‘do.” But, if you’re going for a drastic cut from long to short, ask your hairdresser to show you the different ways of styling your new hair, she advises.

This isn’t your mother’s shag from the ’70s. This modern take on the cut is 2019’s answer to all of the blunt cuts that where so popular in 2018. Full of texture and movement, it’s a great in-between cut for anyone who’s transitioning from a shorter to longer length because the layers keep hair from looking too heavy. “To create a messy/undone look, use a texturizing product life in wet hair,” says de Zeeuw. “Blow-dry the hair while your head is upside down, and finish with a styling paste.” For curly hair, she suggests prepping with a curl-enhancing product like . Twist the curls, and let it air-dry or use a diffuser on your blow dryer. Finish by separating the curls with your fingers and use a bit of serum to define them.

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When it comes to waves, perfect definition is the last thing you want. Like Ciara, embrace shaggy, undone waves by taking a flat-iron, like Babyliss Pro Nano Titanium Digital Straightening Iron ($100), starting from the root to tip alternate the iron from left to right to create a soft bend. Then, after your waves have cooled for a few minutes, take a wide-tooth comb and rake it through your hair for this effortless finished look.

Gabrielle Union looks like a walking goddess with these waves, which are on the tighter, more defined end of texture. The best thing about waves like this is they last, so you’ll have waves for days. Soon, these waves will loosen and fall, revealing a messier texture you’ll still want to rock. Part your hair into sections and use the Bed Head Curlipop Tourmaline Ceramic Tapered Styling Iron ($25) for this spiral s-wave effect.